Language Of Design

WHAT’S IT ALL ABOUT?

Conditioning your mind for creative, visual problem-solving.

The essence of design is deriving an effective way to communicate an idea or approach a problem through “design thinking” or the design mindset. This is learned by developing a fundamental design vocabulary, understanding the iterative process, and learning to balance external options, such as timing and budget, to arrive at a well-crafted, creative solution.

Start Here
Visual Design + Branding

Ages 13-17:
Fridays 4:00pm - 6:00pm - starting October 22th, 2021.

Ages 18+:
Fridays 6:30pm - 8:30pm - starting October 22th, 2021.

The number one challenge we hear from prospective students is: “I don’t know where to start!” Maestre Arts has a solution with a structured Start Here course that will help align your design goals with your design ability.

Design and vinyl mockup created for Maestre Student Artist hip-hop group “Young Hustle Society”

Design and vinyl mockup created for Maestre Student Artist hip-hop group “Young Hustle Society”

TYPOGRAPHY

We’ll focus much of our efforts on this foundational element of visual design. Font selection, font pairing, layout, hierarchy, composition, and tone will be discussed and explored. These fundamentals are applied to create design concepts for brands that are relevant and on-trend.

BRANDING

Working our way through real-world, brand-centric projects to help instill the fundamentals of visual design, we’ll get your brain thinking and speaking in design. For each project, we’ll do our research by examining the demographics of the brands you’ll be working with, what type of aesthetic and messaging resonates with your brand’s audience, and how to add perceived value through the thoughtful, careful use of the design language.

HIGHLIGHTS

  • Learn how to work with Adobe Illustrator and Adobe Photoshop

  • Develop a fast and efficient workflow using industry-standard software

  • How to research design ideas building expressive mood/concept boards

  • How to approach a design challenge with both technical and creative design vocabulary

  • Refine your eye for design, specifically in typography, layout, and composition

  • How to be resourceful in finding graphic assets and presentation materials

  • How to work within constraints given by clients and pres-established brands

  • How to develop a brand for a startup being sensitive to their needs, message, and budget

CLASS DETAILS

  • Each class is limited to 4 students for optimal collaboration and one-on-one mentoring

  • Number of weeks: 12

  • Frequency: Once a week for two hours: 1 hour of instruction, 1 hour of in-studio practice.

  • Skill Level: Beginner/Intermediate

  • $900 for 12 weeks of instruction and studio time. (24 hours total)

ADDITIONAL INFO

Applicants will require an on-site interview and assessment of skills before being accepted into the course. The cost for this assessment is $50 and will take approximately 30 minutes. A PC or Mac with Adobe Illustrator is required. An Adobe Creative Cloud for Education subscription is highly recommended.